Budget governance for paid media operators

Prevent PPC budget pacing surprises before they become client problems.

PacePilot gives agencies a control surface for multi-client, multi-channel budget pacing — with proactive visibility, clear risk signals, and guardrails that catch issues before they escalate.

Calm when safe. Loud when risky.

Morning pacing check

Client budget risk surfaced first

Fresh · 12 min ago

Future Labs

Paid Search

At risk

Spend $48.8k / $50k

Pace 97% vs 86%

Forecasted over budget if current pace continues

Horizon Health

LinkedIn + Meta

On pace

Spend $31.4k / $39k

Pace 81% vs 86%

Inside expected monthly pacing range

Atlas Commerce

Shopping + Search

Calm

Spend $22.1k / $28k

Pace 79% vs 86%

No budget review needed right now

Why this needs review

Future Labs is pacing ahead of the expected monthly spend curve and is forecasted to exceed the approved budget unless delivery slows or budget approval changes.